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User experience (UX) and user interface (UI) are central to the success of mobile apps. Without a proper interface, users may not be able to utilize the features of your app fully. Ultimately, a poor UX can result in low user retention and engagement. It is safe to say that all apps that have a high conversion rate invest a great deal of time and energy into improving their UI and UX. There is no way people will patronize an app if it wasn’t designed to be easily usable and provide an enjoyable experience.
Companies are increasingly recognizing the value of UX. In an interview with Fortune last year, Airbnb co-founder Joe Gebbia explained the importance of considering customers when creating products. He described this as “design thinking.”
“Design thinking is another way of saying empathize with the customer,” Gebba said. “It’s consideration for the person you’re designing for…What it means is you’re going to spend the time and effort to understand the needs of the person you’re designing for such that you can create something that’s valuable to them.”
While user interface describes the outer/surface design of an app that users interact with to control it, user experience refers to every aspect of a users experience with an app. Therefore, creating a UI that users can operate intuitively is one of the elements of UX.
User experience is one of the underlying factors that separates successful apps from all the others. According to a study by Forrester, companies earn $100 for every $1 spent on improving their UX. And that’s not all. Research shows that users don’t mind paying more to get a better experience. A study by Walker concluded that by 2020, user experience would be the main factor that differentiates brands – not price. This means if you want to create an app that will be successful, UX must be at the heart of your design.
It is clear that apps are an excellent avenue to drive conversion. According to a report from Criteo, apps have a 120% better conversion rate than desktops and mobile sites.
One of the main benefits of providing great UX is conversion. It can be tricky to measure the conversion rates of mobile apps because each app is unique and may require different conversion actions. For example, on social media apps like Whatsapp, the conversion goal is to get users to interact with their friends through the app. However, for an e-commerce app like Amazon, conversion means viewing and buying items.
If the UX of an app appeals to users, the high level of engagement will translate to a high conversion rate. It is important to note that attuning the UX of your mobile apps to appeal to users is not a one-time thing. It must be a continuous effort. Essentially, putting users first should be part of the culture of your organization. Most app developers spend up to 20% of their budget on UX improvement.
In recent months, one of the main focus of UX improvement has been to add diverse emoji to social media platforms and other apps. Some of the biggest social media platforms on the market including Facebook, Instagram, and Twitter have updated their apps to support different emoji. Recently, Tinder has been calling for more emoji options particularly emoji for interracial couples.
This goes to show that it is not only the major features that count, but minor things like personalized greetings and emoji options can go a long way to improve UX. Every marketer knows the importance of giving users more options and keeping up with the trends.
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A logo is a symbol used to distinguish a brand and give customers an idea of an organization’s personality. It is the number one representation of a business entity that the public interacts with. We see logos everywhere – from the middle of the steering wheel of your car to the back of your phone and laptop. Logos have never been as significant as they are today. A good logo can be the difference between recognition and oblivion or worse falling prey to social media jests.
Now, to the age-old question; how can I pick a good logo? Well, the answer to that is manifold. You need to start by deciding what kind of logo to select. There are seven main types of logo styles. Each one has its advantages and may be suited for particular situations.
Wordmarks logos are made with the name of a company. This type of logo is also known as “logotype.” Companies that have wordmark logos include Google, Dell, Microsoft, Twitter, and Canon. The focus is the company’s name. Therefore, the goal is to select a stylish font and use the right color to make it visually appealing. Wordmarks are one of the simplest types of logos. This type of logo can help to popularize a company’s name.
Monogram logos (sometimes called lettergram) are very similar to wordmark logos. The only difference is that instead of the name of the company, monograms are made with the initials of a company’s name. Companies that have this type of logo include NASA, Louis Vuitton, Calvin Klein, Gucci, and KFC. Just like wordmarks, typography is the most important thing when choosing a monogram logo. Monogram logos are ideal for companies with long names.
Emblem logos are one of the earliest types of logos. An emblem logo is made up of an organization’s name in a symbol. Emblem logos look very much like crests and badges. Some companies that have emblem logos are Starbucks, BMW, NFL, UPS, and Porsche. Emblem logos have an elegant appearance which makes them easily stand out.
As you can probably deduce from its name, abstract logos are logos made with abstract images. This type of logo is quite popular. Some companies that have abstract logos are Mastercard, BP, Logitech, Pepsi, and Nike. Abstract logos can help to convey a particular feeling about a company. The specific imagery and the colors used for an abstract logo need to be chosen selectively.
This type of logo is similar to abstract logos, but it is made with easily recognizable images. The goal with pictorial marks is to take an everyday image and convert it into a unique symbol that represents a brand. The main advantage of using a pictorial mark is that the public can easily relate to the logo. Some examples of companies that have pictorial mark logos are Twitter, Android, Playboy, Timberland, and the World Wildlife Fund. Pictorial mark logos can be a good way to let the public know what an organization stands for without using words.
A lot of people tend to confuse a mascot for a logo, so why not just combine them? A mascot is a figure or thing that is used to represent an organization. Some people even believe that mascots bring good luck. Some examples of companies that have mascot logos include Michelin, Pringles, Wendy’s, Mail Chimp, and Kool-Aid. This type of logo seems to work well for companies that produce consumer goods.
Combination marks are logos that are made with different logo styles. For example, a logo can be created by combining a pictorial and lettergram logo. The possibilities are endless with combination mark logos. Some companies that have this type of logo are Lacoste, Burger King, Target, Dunkin Donuts, and Doritos. Using a combination mark logo can be an excellent way to blend the best features of different kinds of logos into one. But be careful not to overdo it.
There is no hard rule for selecting a logo. Ultimately, it must represent the kind of image an organization wants to project, and it should appeal to its target market.
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As indicated above, a mockup is a relatively detailed outline of the appearance of an app. The difference between an app mockup and wireframe is that the former includes colors, layout, images, typography, and more, while the latter may only feature sketches and text. A mockup is usually static. It gives you a glimpse into how the completed app will look and operate. Mockups are very important in the UX design process.
Mobile app prototyping refers to the final phase in the designing of an app before it is built. Unlike a UI mockup which is static, a prototype is interactive. It includes animations and other UX features that will appear in the final version of the app. The prototype of an app is what is tested by users and potential investors before the final version is created. A prototype must represent an app with its full functionality. It is essential to test your app prototype repeatedly before you roll it out to investors and the public. Mobile app prototyping allows you to evaluate your idea in its final appearance. It also allows you to get valuable feedback and give investors a realistic sample of the app you’re creating.
There are many ways of creating a mockup. If you are a developer, you can code a mockup of your mobile app. While this may be time-consuming, it is an excellent way to get started on the project. You can start figuring out what works and what kind of technical expertise will be needed to get the app completed.
Another way to create a mockup is to use graphic design software. Since the mockup design is static, this should be quite easy. However, you need to be an expert graphic designer, or you may struggle.
The fastest and easiest way to create a mockup design is to use a mockup application. There are many online tools that you can use to create a mockup design of your mobile app. Some of the top mockup apps are UXPin, MOQUPS, MockPlus, Balsamiq, Sketch, MockingBird, Invision, and Proto.io.
There are many advantages of creating an app design mockup. It gives you an opportunity to make revisions to the final appearance of the site. For example, you may find that specific colors do not go well together or the place you have selected for the logo is not the best. There is no way to create a perfect UX design without doing a mockup of your app.
Another benefit of creating a mockup is that it allows you to explain precisely what you want from collaborators. This is essential to rally your team in the early stages of the app development process. A mockup is the best way to give everyone a clear vision of what the final app will look like and how it will function. It is also something you can show investors before you can raise funds and expertise to create a prototype of the app.
Designing a mockup is a crucial part of developing a mobile app. This is a step that must not be overlooked if you want to create an app that will appeal to users successfully.