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A logo is a symbol used to distinguish a brand and give customers an idea of an organization’s personality. It is the number one representation of a business entity that the public interacts with. We see logos everywhere – from the middle of the steering wheel of your car to the back of your phone and laptop. Logos have never been as significant as they are today. A good logo can be the difference between recognition and oblivion or worse falling prey to social media jests.
Now, to the age-old question; how can I pick a good logo? Well, the answer to that is manifold. You need to start by deciding what kind of logo to select. There are seven main types of logo styles. Each one has its advantages and may be suited for particular situations.
Wordmarks logos are made with the name of a company. This type of logo is also known as “logotype.” Companies that have wordmark logos include Google, Dell, Microsoft, Twitter, and Canon. The focus is the company’s name. Therefore, the goal is to select a stylish font and use the right color to make it visually appealing. Wordmarks are one of the simplest types of logos. This type of logo can help to popularize a company’s name.
Monogram logos (sometimes called lettergram) are very similar to wordmark logos. The only difference is that instead of the name of the company, monograms are made with the initials of a company’s name. Companies that have this type of logo include NASA, Louis Vuitton, Calvin Klein, Gucci, and KFC. Just like wordmarks, typography is the most important thing when choosing a monogram logo. Monogram logos are ideal for companies with long names.
Emblem logos are one of the earliest types of logos. An emblem logo is made up of an organization’s name in a symbol. Emblem logos look very much like crests and badges. Some companies that have emblem logos are Starbucks, BMW, NFL, UPS, and Porsche. Emblem logos have an elegant appearance which makes them easily stand out.
As you can probably deduce from its name, abstract logos are logos made with abstract images. This type of logo is quite popular. Some companies that have abstract logos are Mastercard, BP, Logitech, Pepsi, and Nike. Abstract logos can help to convey a particular feeling about a company. The specific imagery and the colors used for an abstract logo need to be chosen selectively.
This type of logo is similar to abstract logos, but it is made with easily recognizable images. The goal with pictorial marks is to take an everyday image and convert it into a unique symbol that represents a brand. The main advantage of using a pictorial mark is that the public can easily relate to the logo. Some examples of companies that have pictorial mark logos are Twitter, Android, Playboy, Timberland, and the World Wildlife Fund. Pictorial mark logos can be a good way to let the public know what an organization stands for without using words.
A lot of people tend to confuse a mascot for a logo, so why not just combine them? A mascot is a figure or thing that is used to represent an organization. Some people even believe that mascots bring good luck. Some examples of companies that have mascot logos include Michelin, Pringles, Wendy’s, Mail Chimp, and Kool-Aid. This type of logo seems to work well for companies that produce consumer goods.
Combination marks are logos that are made with different logo styles. For example, a logo can be created by combining a pictorial and lettergram logo. The possibilities are endless with combination mark logos. Some companies that have this type of logo are Lacoste, Burger King, Target, Dunkin Donuts, and Doritos. Using a combination mark logo can be an excellent way to blend the best features of different kinds of logos into one. But be careful not to overdo it.
There is no hard rule for selecting a logo. Ultimately, it must represent the kind of image an organization wants to project, and it should appeal to its target market.
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